Referring a customer to a competitor will likely result in what outcome?

Referring a customer to a competitor will likely result in what outcome?

• A. The customer seeking you out for future needs
• B. The customer never returning to your store
• C. A lost sales opportunity for you
• D. Building a stronger customer relationship

Answer: (C)

Referring a customer to a competitor often leads to a lost sales opportunity for you. When you direct a customer away from your store, it typically means you are giving up the chance to make a sale. This action can have immediate financial repercussions, as the customer may go on to make their purchase from the competitor instead. By suggesting they explore other options, you effectively forfeit potential sales revenue and may miss out on building further rapport with the customer during that interaction. In retail, maximizing each customer engagement is crucial, and steering someone toward a competitor undermines that goal. This choice highlights a fundamental aspect of customer service, where the emphasis is on retaining customers and enhancing their shopping experience within your business.

Referring a customer to a competitor often leads to a lost sales opportunity for you. When you direct a customer away from your store, it typically means you are giving up the chance to make a sale. This action can have immediate financial repercussions, as the customer may go on to make their purchase from the competitor instead.

By suggesting they explore other options, you effectively forfeit potential sales revenue and may miss out on building further rapport with the customer during that interaction. In retail, maximizing each customer engagement is crucial, and steering someone toward a competitor undermines that goal. This choice highlights a fundamental aspect of customer service, where the emphasis is on retaining customers and enhancing their shopping experience within your business.